How to Write an About Me Page That Feels Authentic (And Works)

Your About Me page is more than a quick bio—it’s your chance to connect with your audience, establish trust, and share your story in a way that feels real.

For creative professionals—whether you’re a designer, photographer, filmmaker, musician, or entrepreneur—it’s often the place potential clients or collaborators go to see if you’re legit, after they look at your work.

Done right, it’s a blend of personality and professionalism that works to build relationships and boost your personal brand.

But here’s the thing: a good About Me page isn’t just about you.

It’s about how your story fits with what your audience needs. Let’s explore how to create one that feels genuine AND gets results.

Start with a Compelling Introductory Statement

First impressions matter, and your About Me page is no exception.

The opening lines set the tone for the entire page, so they’ve got to grab attention and resonate with your audience.

Craft a Captivating Opening Line

Imagine you’re at a party and you meet someone new. Would you start with, “Hi, I have 10 years of experience in website design?” Probably not. So, why do it here?

Start with a relatable anecdote, a bold statement, or even a question that sparks curiosity.

For example, on my music composer portfolio website, my About page begins with:

“Hey there! I’m Brett, and I help game developers and filmmakers elevate their projects with music and sound!”

It’s enthusiastic and human, but still very clear.

The goal? Make it personal, make it memorable, and make them curious to read more.

Clearly Define Who You Are

After your opening, jump straight into who you are.

But keep it simple—people are skimming, but they won’t stick around for a novel.

Share Your Professional Background and Achievements

Once you’ve got their attention, it’s time to dig into the details.

This is where you showcase what you bring to the table, but remember—it’s not a LinkedIn page.

Focus on the highlights that matter most to your audience.

Include Your Education and Teachers

Your educational background isn’t just a resume bullet point. It’s part of your story.

Did you study under a well-known mentor or at a school your audience might recognize? Share it. This really helps your own credibility.

The key is to connect your education to your expertise. Don’t just list degrees—show how they made you better at what you do.

Hype Up Your Professional Experience

This is where you flex a little—but do it with purpose. Highlight the roles, projects, or experiences that shaped your career and built your credibility.

If you’ve worked with big brands, freelanced on notable projects, or run your own creative business, now’s the time to mention those.

This is also a good place to include a longer-form, professional bio. I’ve used mine for a few different things like my music publisher account, or competition entries. You write it once, and then it goes to bat for you repeatedly over time.

Include Your Awards and Achievements

Awards are like icing on the cake—they’re not everything, but they’re a nice touch. If you’ve earned recognition in your field, share it! But keep it brief.

You can even add a separate Awards page once you earn enough accolades, which I’ve done on my composer portfolio.

Showcase Your Skills and Expertise

Now, let’s talk specifics. Your audience wants to know exactly what you can do for them. This is where you outline your skills and show how they solve their problems.

Tell Us Your Skills

Instead of a long, boring list, focus on the skills that match your audience’s needs.

By showing how your skills directly benefit your audience, you’re making yourself indispensable. It’s not just about what you do—it’s about what you do for them.

Make It Easy to Connect with You

A great About Me page doesn’t leave people hanging.

Once they’ve gotten to know you, give them a clear path to take the next step—whether that’s reaching out, following you online, or checking out your portfolio.

Include Your Contact Information

Your contact info should be front and center—or at least easy to find. Include your email, a link to your portfolio, and any relevant social media handles (like Instagram or LinkedIn).

It’s a common mistake that I see far too often if your contact info is difficult to find. It should be very easy to get in touch with you.

You want visitors to connect with you, not browser your website and then leave immediately.

Add Social Proof or Testimonials

If you’ve got testimonials from happy clients or collaborators, use them here.

Social proof builds trust and shows that you’re the real deal. A quick quote like, “Working with Dave was seamless—they took our brand to the next level!” can go a long way.

If you’re just starting out and don’t have testimonials yet, consider mentioning collaborations or clients by name (with their permission). It’s all about showing that others value your work.

I always try to ask for testimonials at the end of a project, because they’re so valuable at demonstrating your competency to others. These often make it onto my homepage.

Leave a Lasting Impression

Your About Me page should end on a strong note—something that sticks with readers even after they click away.

Summarize what drives you, invite people to connect, or share a parting thought that makes them feel something.

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Creating an About Me page that’s authentic and effective doesn’t have to feel overwhelming.

Start by being yourself, but don’t forget to keep your audience at the center.

Share your story, highlight your skills, and make it easy for people to reach out—and you’ll have a page that does more than just sit there. It’ll work for you.